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New partnership set to offer seamless end-to-end expertise engine to boost model expertise and enhance income
CHICAGO — Aprimo, an industry-leading supplier of digital asset administration and content material operations options, as we speak introduced a brand new partnership with PathFactory, a number one B2B Content material Intelligence platform, to offer a complete answer for managing and optimizing the whole advertising course of. This revolutionary partnership will enable their clients to raise their model expertise and speed up income by delivering participating, AI-driven content material engagement insights that successfully connects with audiences.
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“Our new partnership with PathFactory is a game-changer for content material planning and supply,” stated Erik Huddleston, CEO, Aprimo. “By leveraging PathFactory’s cutting-edge information and AI capabilities, we’re serving to companies join with their clients in a approach that’s extra participating and environment friendly than ever earlier than. Our streamlined options will allow firms to ship probably the most up-to-date content material that resonates with audiences based mostly on behavioral engagement, leading to a extra intuitive and satisfying buyer expertise, resulting in extra significant interactions with manufacturers.”
The brand new partnership brings collectively Aprimo’s experience in content material operations with PathFactory’s deal with content material optimization and measurement to offer an all-inclusive answer for companies to ship higher experiences, certified leads and elevated income.
Key options of this integration embrace:
- Constructing intuitive buyer journeys at an elevated velocity by constantly participating clients in real-time with extremely curated and related content material instantly from the digital asset administration (DAM) answer
- Driving effectivity and scale throughout channels with an easy-to-use interface and search capabilities that streamline technique, easily-accessible model property, workflow and marketing campaign planning
- Enabling information and AI-driven decision-making by giving companies helpful insights into their clients’ consumption conduct – permitting firms to make knowledgeable selections about their content material technique, observe and iterate upon it, and in the end drive higher, faster outcomes
The collaboration additional gives clients AI-powered evaluation of all content material, driving significant metadata and enabling contextually-relevant suggestions based mostly on the target market’s pursuits and behaviors. The options may even get rid of the necessity for handbook updates and audits of property, as any modifications made in Aprimo can be seamlessly pushed throughout all experiences in flight inside PathFactory. It will save firms money and time whereas sustaining governance and empowering self-sufficiency all through the total content material creation course of.
“As a world well being service firm, Cigna must ship personalised and related content material to our clients, whereas guaranteeing model consistency throughout all channels,” stated Jonathan Larose, Advertising and marketing Operations Know-how Strategist, Senior Advisor, Cigna. “With PathFactory’s content material intelligence and Aprimo DAM’s centralized asset administration, we are able to present the appropriate content material to the appropriate individual on the proper time, all whereas sustaining the integrity of our model. It’s a strong mixture that enables us to ship distinctive experiences to our clients with pace and effectivity.”
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“Right now’s entrepreneurs face the problem of delivering the hyper-personalized experiences that consumers demand, on the pace they anticipate,” stated Dev Ganesan, CEO and President of PathFactory. “The mixed strengths of Aprimo and PathFactory clear up this downside by offering an built-in method to content material creation and administration, insights, and activation – delivering each pace and outcomes for firms to satisfy and exceed these expectations.”
To be taught extra about Aprimo and its partnership with PathFactory, go to: https://www.aprimo.com/companions/pathfactory.
Aprimo gives industry-leading digital asset administration and work administration options that assist groups spend their effort and time on content material and advertising methods to drive enterprise outcomes and attain clients in the appropriate channels. Aprimo’s highly effective content material operations platform gives organizations with a single supply of fact to optimize the best way they plan, develop, govern, and ship distinctive model experiences at scale. Study extra at www.aprimo.com.
Main enterprise and mid-market B2B firms use PathFactory’s Content material Intelligence Platform to speed up nurture, enhance win charges, and perceive content material efficiency by delivering clever content material experiences and digital occasions throughout the client’s journey. PathFactory was just lately acknowledged by Deloitte as considered one of North America’s Know-how Quick 500 and Canada’s Know-how Quick 50 firms. PathFactory was additionally named the winner of Oracle CX’s inaugural visionary ISV accomplice of the yr in 2020, a 2022 High-Rated Content material Advertising and marketing Software program by TrustRadius, a 2022 Content material Expertise Chief by G2, and a 2019 Cool Vendor in Know-how Advertising and marketing by Gartner. Study extra about PathFactory’s Clever Content material Platform and the businesses that use it at PathFactory.com.