OpenAI know-how to drive BuzzFeed’s content material personalization and quiz era, as the corporate goals to beat monetary challenges.
January 26, 2023 – Buzzfeed, a web-based media firm, plans to make use of synthetic intelligence from OpenAI to assist create content material.
The corporate plans to make use of the know-how to maneuver past curation and assist create persona quizzes that ask customers questions and generate textual content write-ups primarily based on their responses. The corporate sees AI as a brand new period of creativity that may permit people to harness creativity in new methods with countless alternatives and purposes for good.
The AI-created content material will transfer from an R&D stage to a part of the corporate’s core enterprise this yr. It will likely be used to construct quizzes, assist staffers brainstorm and personalize content material for BuzzFeed’s viewers.
The corporate hopes that the know-how will energize its enterprise because it has struggled to spice up progress prior to now with its inventory down almost 40% during the last yr.
OpenAI’s know-how has already been examined by different corporations and is anticipated to take over some duties and enhance the standard of different jobs by permitting expert professionals to give attention to extra vital duties that require human judgement.
BuzzFeed hopes that utilizing AI know-how from OpenAI will assist increase their enterprise. The corporate has been struggling financially, with their inventory worth lowering by virtually 40% within the final yr regardless of a big acquire on Thursday.
Just lately, BuzzFeed reported a web lack of $27 million and $104 million in income for his or her newest quarter, though gross sales did improve by 15% in comparison with the earlier yr.
Regardless of these monetary struggles, BuzzFeed’s inventory worth elevated by over 150% to $2.39 throughout afternoon buying and selling.