GFT CEO Plans To Double U.S. Enterprise, Leverage ChatGPT

Marco Santos has enormous plans in retailer for main GFT’s newly consolidated Americas enterprise, together with a large gross sales push and buyer cost within the U.S.

“We’ve this exponential mindset to push the U.S. enterprise and firm to the bounds with a view to create one other doubling of progress over the course of two or three years. After which one other doubling of progress in two or three years after that,” stated Santos, who was lately appointed GFT’s new CEO of the Americas.

GFT is a ten,000-plus worker robust world methods integrator and advisor powerhouse seeking to take its U.S. enterprise to the following stage below Santos’ management following the mixture of GFT’s operations within the U.S., Brazil, Canada, Costa Rica and Mexico to kind its new Americas areas.

[Related: Cloud Market Share Q4 2022: Microsoft Gains On AWS As Google Grows]

GFT’s U.S. And AI Push By Santos

GFT mixed all of its Americas operations final month after its U.S. enterprise grew over 50 % yr over yr in third quarter 2022. The Germany-based digital transformation specialist is a big world AWS, Microsoft Azure, Google Cloud, LemonEdge and Thought Machine accomplice.

Santos has been a high government at GFT since 2011, accountable for breaking the corporate into the Brazilian market and rising its workforce from zero staff to 1,800 professionals. He was CEO of GFT’s U.S.A and Latin America areas from 2020 till January 2023, when the corporate formally launched its new Americas area.

“In 2022, we greater than doubled the U.S. groups’ headcount in a single yr. We added a whole lot of individuals,” Santos instructed CRN. “We doubled the enterprise in two years, however I doubled the headcount in a single yr.”

One space Santos focuses on is synthetic intelligence. Particularly, he plans to leverage OpenAI’s extremely standard AI chatbot, ChatGPT, to make his workforce extra productive and efficient.

“Utilizing ChatGPT for instance, I can enhance the productiveness and effectiveness of my 10,000 staff globally or my 5,000 staff within the America’s through the use of ChatGPT to generate software program, generate code,” Santos stated. “I’m not speaking about, clearly, an ideal software program to ship to the shopper. However we are able to deploy ChatGPT and different generative AI with a view to convey templates, to convey software program codes to make our staff rather more productive. It helps them ship extra with what they’ve.”

In an interview with CRN, Santos explains his imaginative and prescient for GFT’s new Americas enterprise, the corporate’s strategic partnership with AWS, and leveraging ChatGPT.