Maple Welcomes Nick Stein As Chief Advertising Officer

Maple Welcomes Nick Stein As Chief Advertising Officer

Seasoned model builder who led profitable Advertising groups at High Hat, Salesforce, Alida and PocketHealth joins Maple management workforce to scale adoption of digital care in Canada

As sufferers, corporations, and healthcare suppliers throughout Canada more and more flip to Maple as a trusted accomplice to enhance the frontline healthcare expertise, Stein joins current govt hires Carl Smith and Marc Caltabiano to speed up the corporate’s subsequent section of development

Maple is certainly one of North America’s fastest-growing corporations and Canada’s main digital care platform, offering nearly 4 million sufferers well timed and handy entry to docs and different healthcare suppliers from their telephones or computer systems

TORONTO, Jan. 11, 2023 /CNW/ – Maple, Canada’s main digital care platform, introduced at the moment that Nick Stein will be a part of the corporate as its first Chief Advertising Officer. On this position, Stein will lead Maple’s advertising and marketing technique, together with model administration, company communications, product advertising and marketing and buyer acquisition and retention. Stein joins current govt hires Carl Smith, Chief Monetary Officer, and Marc Caltabiano, Chief Product Officer, to speed up Maple’s subsequent section of development following a $75 million CAD Sequence B fundraising in 2020 led by Loblaw subsidiary Buyers Drug Mart and the acquisition of digital well being startup Wello in 2022.

Maple Welcomes Nick Stein As Chief Advertising Officer

Maple Company Emblem (CNW Group/Maple Company)

Stein has deep expertise constructing successful manufacturers, attracting prime expertise, main high-performing groups and accelerating enterprise development throughout a number of industries. Most just lately, he served as the primary Chief Advertising Officer at PocketHealth, a diagnostic picture sharing platform, the place he constructed and scaled the Advertising perform, drove the go-to-market technique and helped appeal to practically a million sufferers throughout the US and Canada. Previous to that, Stein was the founding Chief Advertising Officer at High Hat, an training know-how platform, which raised greater than USD $200 million in enterprise capital. Throughout Stein’s tenure, High Hat elevated income by 300% and grew from from 100 to 500 staff.

Beforehand, Stein held senior management positions at Imaginative and prescient Essential (now Alida), Salesforce, and Rypple, a venture-backed startup acquired by Salesforce. Previous to his profession in know-how, Stein was an award-winning journalist at Fortune journal and CBC Information. He holds a Masters in journalism from Columbia College and a BA from McGill College.

“Nick is a extremely skilled business chief and I am thrilled to have him be a part of our govt workforce as Maple builds on its steep trajectory  of development,” mentioned Brett Belchetz, CEO and co-founder of Maple. “Nick has a demonstrated monitor report constructing and scaling advertising and marketing groups, and a singular perspective on storytelling as an award-winning journalist.”

“The Covid pandemic has positioned unprecedented strain on an already overburdened healthcare system and has pushed frontline healthcare employees to the breaking level. Maple has a singular alternative to ease that burden by bettering the supply of healthcare for all Canadians,” mentioned Nick Stein, Chief Advertising Officer at Maple. “I am trying ahead to becoming a member of such a passionate, mission-driven workforce and serving to to enhance look after hundreds of thousands of sufferers.”

About Maple
Maple is a know-how platform that tackles a number of the world’s most significant points in healthcare, beginning with well timed and handy entry to docs and different healthcare suppliers together with dermatologists, psychiatrists, and oncology navigation consultants. It permits sufferers to attach immediately with docs and specialists for medical care in minutes from their smartphone or laptop 24/7, and likewise gives customized know-how options for employers, insurers, hospitals, and clinics. Study extra at getmaple.ca.

SOURCE Maple Company

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