SAN FRANCISCO — The maker of a plant-based spin on cheese dip has adopted a brand new identify to mirror the product’s function as a “quintessential American home social gathering meals.”
The model previously generally known as LOCA Meals, Inc. is now Home Social gathering, a nod to how cheese sauces initially have been marketed as a “social gathering fancy” meals, a staple in such dishes as tacky taters, bean casseroles and crock pot dips, stated founder Lauren Joyner, who launched the enterprise 4 years in the past.
“I grew up consuming these meals, all of which began my lifelong love affair with cheese dip,” she stated. “They’re nonetheless a part of the Southern delicacies I take pleasure in in the present day, with a dairy-free, fashionable twist in fact.”
Out there in delicate and sizzling flavors, Home Social gathering dips are formulated with sustainable substances, together with carrots, sunflower oil, potatoes, dietary yeast and tomato paste. The merchandise are free from the highest 9 allergens, together with dairy, nuts and soy.
Backed by Siddhi Capital, Clear Present Capital and Rose Culinary, amongst different traders, Home Social gathering is about for retail and foodservice enlargement this yr, Ms. Joyner stated, noting the brand new branding and packaging present a “longer runway” for product innovation.
The merchandise can be found on-line at housepartysnacks.com and goodeggs.com and bought in regional Entire Meals Market and Foxtrot Market shops. Moreover, Home Social gathering dip is served at universities, eating places and meals vans all through america, in addition to the Oracle Park baseball stadium in San Francisco.
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