Polestar CEO doesn’t need the corporate’s first e-bike to be a ‘advertising and marketing stunt’

Polestar is making its personal e-bike. In a latest interview with The Verge, Polestar CEO Thomas Ingenlath confirmed that the corporate was engaged on a battery-powered two-wheeler together with Sweden’s Allebike, with which it had beforehand labored on a Polestar-branded nonelectric mountain bike.

However that stated, Ingenlath stated he’s cognizant of the way it appears to be like when an organization that makes automobiles strays into the bike lane. “I all the time hated that advertising and marketing stunt of shopping for a motorbike after which simply placing your model on it,” Ingenlath stated in an interview.

Polestar’s first e-bike is not going to be a licensing deal. He pointed to the mountain bike that Polestar made with Allebike, noting “that body is definitely our personal body.” Ingenlath stated he admires the best way that bike engineers “battle for each gram” when designing a body that may stand up to the pressures of biking whereas holding all of the parts.

“So yeah, that’s one thing we’re wanting into,” he added.

Along with working with Allebike, Polestar has additionally teamed up with e-motorbike model Cake on a custom-made model of the Swedish firm’s Makka moped. The 2 companies introduced the idea as “a brand new and distinctive electrical mobility bundle that mixes the all-round street capabilities of the Polestar 2 with the inner-city comfort of the CAKE Makka,” with photographs exhibiting Cake’s moped hitched on a rack behind a Polestar 2 sedan.

Polestar is more likely to market its new e-bike utilizing related phrases. “I’m completely for the plurality of mobility,” Ingenlath informed The Verge. “I hate as a lot that individuals would say, ‘Oh, we don’t want automobiles.’ I imply, in fact we’d like automobiles. I like to personal a automobile. However I might like to not use it daily. I’d like to make use of it after I’d like to make use of it.”

He added, “The bike, the bus, no matter technique of transport. Combine it up.”