Is the ‘golden trinity’ the optimum method to measure advertising effectiveness?
A mix of experimentation, econometrics and short-term digital attribution has been known as the ‘golden trinity’ on the subject of measuring effectiveness, however is it...
Beer, sport, males: Contained in the ‘Holy Trinity’ of alcohol advertising | World Cup
There's a nice cultural irony in sports activities followers standing round commenting on the prowess {of professional} athletes whereas holding a beer of their hand,...