Tesla has at all times had a fairly good social media presence, however after Elon Musk acquired Twitter final yr, the electrical car maker has ramped its posts on the platform. Tesla Europe’s latest advertising advert is one such submit, and it hits the mark completely.
Just like different Tesla advertising movies, the recently-shared clip was fairly brief, lasting solely 43 seconds lengthy. It was easy too, because it simply confirmed a pink Tesla Mannequin S driving round in a panorama full of windmills. Whereas the visuals of the video are fairly easy, it was its message that basically drove the purpose dwelling.
The video featured a voiceover from Elon Musk, who defined why it’s pertinent to maneuver to a sustainable future at present. As Musk famous, even when one have been to play satan’s advocate and push the concept there’s not a lot environmental harm in any respect, the world mustn’t take that probability.
“By definition, we should transfer to renewable power. The query is simply how exhausting we should always strive, what tempo we should always go at it. I feel, logically, we should always go as quick as we are able to since we all know we’ve to get there ultimately. It’s higher to get to a renewable future or sustainable future sooner relatively than later, (and) get there earlier than the environmental harm, not after. And even when, one might say that, ‘Properly, perhaps there isn’t that a lot environmental harm,’ to play the satan’s advocate, perhaps it received’t be that unhealthy. Why take that probability?” Musk noted.
The submit, much like Musk’s earlier statements, additionally gave due to the corporate’s workers, in addition to prospects who’ve taken an opportunity on the firm and its merchandise. “Thanks to Tesla house owners & workers—your help & exhausting work continues to make a distinction,” Tesla Europe famous.
Tesla exists to usher in an period of sustainable transportation. The corporate has been laser-focused on this because the day it grew to become a critical electrical car maker. Tesla has fought an uphill climb over time, and each step of the best way, it by no means misplaced the narrative. This was one thing that Tesla emphasised with each milestone and each accomplishment it earned.
As Elon Musk famous within the video, there’s little or no incentive to take an opportunity on environmental harm.
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