The Indian kidswear firm bringing worldwide manufacturers house and different high tales of the week

The Indian kidswear firm bringing worldwide manufacturers house and different high tales of the week

Style has no age. In truth, within the fashionable world, kids too have opinions on what to and what to not put on. 

Discovering a spot within the kidswear market, the place there was a dearth of worldwide premium manufacturers, Swati Saraf began Les Petits in Delhi in 2011. Whereas the expansion was gradual to start with, Swati says that the corporate is all equipped for growth in each the net and the offline house. Right here’s her story.

Les Petits

The Indian kidswear firm bringing worldwide manufacturers house and different high tales of the week

Within the early 2000s when overseas manufacturers had been making their approach to India, Swati Saraf seen that almost all of them catered to adults and there have been hardly any children-focussed manufacturers.  

This hole led Swati, who loves branded attire, to begin Delhi-based Les Petits. “The inspiration was my niece, for whom we used to get garments from overseas. There was no good model accessible in India and I realised that many individuals like us, who get pleasure from purchasing for worldwide branded put on, could be struggling too. The luxurious kidswear market was not even open in India and was a danger, however we went forward,” says Swati in an interplay with SMBStory.  

Swati, after thorough market analysis, was capable of bag the distributorship of Fendi in India,  adopted by D&G. She opened her first retailer in DLF Emporio, New Delhi, in 2011. The start of her work trip could have been gradual, however Swati says Les Petits has grown by leaps and bounds.  

As we speak Les Petits enjoys unique distributorship of Nuna apart from showcasing 24 different manufacturers, together with Givenchy, Versace, Paul Smith Junior, Kenzo, and Stella McCartney.

Learn the total story right here.

Different high picks of the week



The human assets (HR) division is liable for every part that revolves across the worker life cycle in an organisation.  

If we have a look at the Indian enterprise panorama 20 years in the past, small and medium companies (SMBs) didn’t discover a lot use from HR instruments. The rationale could differ—from absence of absolute options to low adoption of expertise. Nevertheless, if we have a look at the work tradition right now, HR automation shouldn’t be a mere requirement, however it’s a necessity to handle enterprise operations effectively.  

The Indian HR expertise market reached a price of $850 million in 2021 and is anticipated to achieve $1,510 million by 2027, at a CAGR of 9.9% throughout 2022-2027. 

Envisioning the expansion of the sector, Girish Rowjee, alongside along with his co-founder Sayeed Anjum, began Greytip in 1994 as a premier HR and payroll options supplier to assist massive enterprises. Nevertheless, it didn’t take lengthy for them to pivot their enterprise and cater to the SMB phase. 


“Within the 90s, when the web began to turn out to be extra prevalent and firms had been opening as much as undertake tech options, there have been many companies in India that had been growing software program options. Nevertheless, their prime focus was to cater to worldwide markets since they had been extra adaptive. Serving SMBs was not anybody’s focus and that is the place we stepped in with our corporations’ flagship expertise platform, greytHR,” says Girish.

Girish, an engineer by career, says that SMBs want instruments and options to unravel their wants. 

“The SMB market is fragmented, however they type the spine of the economic system, and therefore we diverted our focus from massive enterprises to small and medium companies in India and are doing so for greater than 25 years,” he says. 

In a dialog with SMBStory, Girish particulars how greytHR is aiding small companies throughout Tier I, II, and III areas throughout the nation to undertake tech options.

Learn the total story right here.

Unified Communication for SMBs

Unified communication

Inflation is a type of obligatory evils we’d like for financial development. It’s a cyclical phenomenon that rises and falls with a shift in financial situations.  

Within the final yr, we have now seen inflation rise steadily month on month, and the affect is clear throughout a number of industries. There was a pointy enhance in costs because it has affected the car, actual property, and expertise sectors. 

In comparison with September 2021, the patron value index in September 2022 has risen by 8.2%. 

It’s harder for companies to deal with the rise in minimal assist costs (MSPs) with out leveraging the worth level of their providers. However how can SMBs allow vital value financial savings with regards to communication? 

The answer is unified communications. With unified communication options, SMBs can combine a number of software program right into a single platform, which makes it attainable for them to scale back bills and enhance total effectivity. Purposes throughout enterprise features can converge right into a single efficient platform for textual content, voice, and video communications, accessible from anyplace, utilizing any machine.

Learn the total article right here.

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