Winter tourism advertising and marketing ‘beginning to repay’ on P.E.I.

Some Charlottetown tourism operators had a giant month in December — an indication, they are saying, that P.E.I. is creating right into a year-round tourism vacation spot.

Uncover Charlottetown has spent a number of years selling Charlottetown as a winter getaway.

They’ve labored with town and companies to create a Christmas look and promote occasions to draw guests, stated govt director Heidi Zinn.

“It is beginning to repay. Our Victorian Christmas market, we noticed 5,000 individuals on the town that weekend, we bought tons of of lodge packages.”

Luke Thompson, visitor providers supervisor on the Holman Grand Resort in Charlottetown, stated it was their busiest December on report, they usually’re wanting ahead to welcoming one other inflow of vacationers for the Canada Video games beginning subsequent month.

“It’s totally promising and really motivating going ahead after, you understand, some troublesome years.”

Summer season continues to be the most important season for tourism in P.E.I.

General numbers for June and July final yr broke information. The Tourism Business Affiliation of P.E.I. stated when ultimate figures are tallied, it might find yourself being the most important yr on report.

CEO Corryn Clemence stated it is sensible to speculate extra sources selling P.E.I. winters.

“It helps with employment, we are able to preserve individuals employed year-round, it is nice for the financial system, and we’ve got a wonderful vacation spot year-round.”

Brittany Miranda, a vacationer from Toronto who was visiting P.E.I. over the vacations, agrees.

“The way in which the city was dressed up for Christmas is actually candy, it simply feels very charming. It is only a small city however it’s fairly partaking.”